Monthly Archives: March 2013

Westmount Guarantee

Date: May 7, 2014

Westmount Guarantee Brand Launch May 2014 Toronto, Canada BV is proud to announce the successful launch of the Westmount Guarantee brand. Westmount Guarantee is a surety solutions company, supporting developers to unlock the power of their purchaser deposits during the build phase. Engaged by Jim Emanoilidis, President, this initiative included development of a – brand identity/logo, brand positioning line, website, as well as other supporting collateral materials. BV further created “Breaking New Ground”, the thematic cornerstone for Westmount’s official launch event. BV is pleased to have built a brand that accurately reflects the dynamic and responsive team at Westmount –.. Continue reading >


Grand Cru 2013

Date: January 21, 2014

Toronto General & Western Hospital Foundation’s Grand Cru Culinary Wine Festival raises over $5 million for research. BV, creative agency for Grand Cru Culinary Wine Festival, announces another successful year for Canada’s premier culinary and wine fundraiser. Presented by Rogers, the 9th annual event, boasting a star-studded line-up including Goldie Hawn (The Banger Sisters, Town & Country), Kiefer Sutherland (24, Touch), Eric Braeden (The Young and the Restless) and Kevin Frankish (City TV Breakfast Television), raised over $5 million to support groundbreaking scientific research and fund key programs at Toronto General and Toronto Western Hospital, UHN. With over 3,000 attendees.. Continue reading >


BV launches differ.ca

Date: November 21, 2013

After much planning, discussion and design, BV is proud to launch the connective marketing side of our business with a new site – differ.ca differ.ca will shed light on what makes a differ campaign so different, so effective and how it delivers real ROI. If you want to build business in ways no email campaign or traditional advertising spend promises to – you need a differ campaign. Use a differ campaign to open doors, recruit key people, help launch a new product or service or jump-start an existing one. A differ campaign aligns your business goals with a tailor-made vehicle.. Continue reading >


BV Refreshes Brand Identity

Date: September 12, 2013

Sometimes it’s just the right time to switch things up. Having used the same brand identity for some years now, we felt it was time to refresh and reinvigorate. That, coupled with the launch of a newly branded offering (coming soon), gave us the perfect opportunity to develop something new. The brand identity reflects the simplicity, immediacy and tactility found in much of our work. The shape of the new logo is both two and three dimensional, mirroring our work. Our connective marketing offering will share the logo shape for a logical and seamless alignment. The supporting visuals for the.. Continue reading >


B4B – Business Owners Network

Date: July 4, 2013

B4B is a refreshingly new, informal networking event founded by a group of like-minded professionals who were looking for a better way to network. As a host partner, BV held a recent B4B event at our River east office. Attended by a select group of about 30 business owners and key decision makers from various industries, Bobby Motta (mentalist) provided the group with some intriguing entertainment to start off the morning. Held every 5 – 6 weeks at various host venues, B4B offers a great opportunity to make business connections organically. If you’re interested, let us know.


RazorCompany.com video launches

Date: April 18, 2013

BV proudly announces the launch of a new promotional video for our client, RazorCompany.com. BV was responsible for the naming, brand identity, collateral and website development and acted as creative director on the video. Peter McKinnon directed, shot and edited the video to its final completion. Bobby Motta (male lead), Danielle Aarssen (female lead) and Barry Dennis (delivery guy) provided the talent. Paul Fenn wrote the script. Click play and enjoy. Behind the scenes with razorcompany.com


Grand Cru Culinary Wine Festival – Marketing Agency

Date: March 25, 2013

We’re pleased to announce that Toronto General & Western Hospital Foundation has selected Toronto based design firm BV to be the creative force behind the ninth annual Grand Cru Culinary Wine Festival. BV has been an integral part of this annual event since its inception in 2005. This year will be BV’s 9th consecutive year as the Festival’s creative agency. Toronto General & Western Hospital Foundation raises funds for research, education and the enhancement of patient care. This year, proceeds will benefit the Peter Munk Cardiac Centre, and the McEwen Centre for Regenerative Medicine, where funds will be used collaboratively for research in.. Continue reading >


P1 – Reality TV Series Brand

Date: August 9, 2012

P1 is a 30-minute lifestyle-reality television series about the drivers in the Canadian Touring Car Championship (CTCC). P1 goes behind the scenes bringing to life the personalities and passion of Canada’s top race car drivers as they strive to become celebrated winners. Featuring seven teams throughout the eight episodes, the viewing audience will get to know them – love ‘em, or hate ‘em – while cheering on their favorites. “There is a buzz in the paddock every race weekend when the competitors find out who will be the featured driver in the next episode of P1,” stated John Bondar, President.. Continue reading >


Let the games begin

Date: July 26, 2012

New Space. New Site.

Date: April 20, 2012

After being confined to a smaller space for a couple of years, we decided to move down the hall to a larger, open and bright space. As of May 7, we’ll be in our new digs at 260 Carlaw Ave., Suite 202B. Drop by sometime for a visit. We look forward to seeing you there. bvbrand.ca We also took the opportunity to revamp our site and overall brand positioning. Our new bvbrand site has been in the works for a while and provides an even better showcase for our client projects, news and topics we find interesting. Keep coming back.. Continue reading >


Street type.

Date: March 7, 2012

It’s amazing what you see just walking or driving around the city. Tagging, graffiti and all kinds of creative typography can be seen in the most surprising places. Street type continues to influence design trends and approaches. These images speak to our disappearing past, the present and the future in an honest and tactile way. Stay tuned for more images.